TikTok is a social media app that allows users to upload and share short videos. It has become one of the most popular apps in the world, with over one billion downloads and over 300 million active users. It has been reported that people spend an average of 40 minutes a day on TikTok.The app is changing how people communicate with each other by allowing them to voice their thoughts through text or video content. It is also influencing how people consume content. If you want your TikTok videos to make it big, then it’s worth keeping an eye on what’s currently popular. Here are five TikTok trends to watch out for in 2022.
1. Dances and challenges
Nothing goes viral as quickly as something fun that people can copy and pass on. Sometimes this will be a quirky dance, or it might be a physical challenge. Just be sure that your challenge is safe, and nobody will get hurt. The milk crate challenge was widely criticized for putting people in danger of broken legs or worse.
2. Showing your vulnerability
The trend for influencers flaunting their perfect lifestyles has waned in recent years and is more associated with Instagram. People have grown tired of unachievable goals and suspicious of whether all is as it seems. TikTok users now increasingly value honesty and seeing someone describe their struggles in a way that is relatable.
3. Tapping into pop culture
The internet can sometimes be seen as a divisive influence, separating people into ever more niche groups and promoting ill-feeling between them. But it can also bring people together, providing the “water cooler” conversations that many of us miss through remote working. Keep an eye out for what is catching people’s interest in movies, music, shows and games, and connect your videos to the zeitgeist.
4. Nostalgia
Another way of bringing people together is through shared childhood memories. And this doesn’t just apply to Boomers; Zillennials are already looking back to the cartoons, toys and games they loved in the early noughties. If you can find something which resonates with others of your generation, you could have a viral video on your hands.
5. Glow-ups
A glow-up is basically a makeover or transformation. The key to it is “before” and “after”: show the subject (or yourself!) looking glum, dowdy, and shy, then voila! As if by magic, they become glamorous and confident. It’s a feel-good trend that’s easy to tap into.
For most TikTok videos, your individual voice is an important instrument to make a connection with your followers. However, you may need other voices: for narration or voice-over, to provide a contrast, or to make your video accessible to speakers of other languages.
You can hire voice actors, but for many starting out on their TikTok journey, this will be prohibitively expensive. A low-cost alternative is provided by text-to-speech (TTS) apps such as Metavoicer. Metavoicer has a cast of nearly a thousand virtual “actors” you can choose from, speaking 70 different languages, with regional accents available for global languages such as English, Chinese, Arabic, and Spanish. With Metavoicer you can tweak the tone and speed of the reading, then output the audio as a handy MP3 file.
With Metavoicer you can tweak the tone and speed of the reading, then output the audio as a handy MP3 file. It’s an app that really lives up to its motto: “Metavoicer, the voice of your choice.”
